Peloton Sports and its principals have been pleased to serve the following great clients: |
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Oversaw all sales and marketing in the inaugural season. Was second only to Washington Freedom in sponsorship sales. Won four of eight sales honors before the season began. Facilitated in strategic marketing sessions with the Atlanta Thrashers, the NHL expansion team awarded to Atlanta in 1997. We helped launch the Blue Line Club, a priority seating system for season ticket holders. In addition, we created a ticket sales staffing structure and recruited candidates for the positions of Director of Ticket Sales and Ticket Operations Manager. Atlanta Committee for the Olympic Games Created
and managed all aspects of ticket sales for the Atlanta Organizing
Committee for the Olympic Games (ACOG), and was honored by the IOC
with the Golden Rings As a part of the Executive Committee of Bike Roswell, Peloton Sports crafted a multi-year action plan for the advocacy group to incorporate into its application as a Bicycle Friendly Community. Peloton Sports also provided communications consultation services for the national award application process, which garnered the City of Roswell a Bronze designation by the League of American Bicyclists in fall of 2006 . The City of Roswell becomes the first city in Georgia to be recognized nationally as a Bicycle Friendly Community. Click here for more information on the program (http://www.bikeleague.org/news/092206com.php) Working with the Recreation and Parks Department of the City of Roswell, Peloton Sports managed publicity and marketing services for their first ever Professional Disc Golf tournaments, held in 2005. Disc golf is one of the fastest growing recreational sports in the world and the Professional Disc Golf Association (www.pdga.com) has over 16,000 members. An 18-hole course has been built at East Roswell Park in Roswell, Ga., and Peloton Sports helped generate publicity for the course, as well as the tournaments. Peloton Sports has been involved with the Tour de Georgia for three of the first four races. As North America’s premier, professional cycling event and rolling festival, Peloton Sports has managed all media relations and communications services for the Tour. Results have generated national and international exposure for Tour sponsors, host cities and the event’s beneficiary, the Georgia Cancer Coalition (http://www.georgiacancer.org). USA Cycling Professional Championships Peloton Sports was contracted to oversee all media relations activities and Public Relations for the USA Cycling Professional Championships just two months prior to the event. All content for the website was written and sourced by Peloton Sports. Over 26 press releases and media updates were created and distributed, generating 200 print and broadcast stories locally and nationally for 94 million impressions. BI-LO Center The Bi-Lo Center, a new 17,000 seat arena in Greenville, South Carolina, hired Jack to review ticket software options. We provided a formal recommendation and submitted an assessment overview. The arena is the home of the East Coast Hockey League’s newest franchise team, the Greenville Growl. Provided SUKOM 98, the organizing committee of the 1998 Commonwealth Games, a comprehensive ticket marketing and operations plan. This international event took place in Kuala Lumpur, Malaysia from September 11 - 21, 1998. We assessed all ticket strategies and provided recommendations to increase revenue and maximize attendance for all the 15 scheduled sports. Managed all ticket sales and operational facets of the 1998 Goodwill Games in New York City and Long Island, NY. Three on-site project managers were assigned to plan and execute spectator marketing initiatives. A detailed ticket sales and marketing business plan was written and implemented over an 18-month period. We interfaced with all functional departments during the planning phase, facilitated contracts with strategic partners and managed all Games period ticket operations for sports and entertainment venues. Charlie Yates Golf Course at East Lake
GOLFLEX TECHNOLOGIESProvided a full media relations program and public relations plan for the launch of business in the United States. Golflex Technologies is based out of Vancouver, BC, Canada. Recruited a Director of Ticket Operations at The Ice Palace, home of the Tampa Bay Lightning, a National League Hockey team. The 19,500-seat Ice Palace is located on the Garrison Channel in downtown Tampa, Florida. Johns Creek Georgia State Criterium Championships Created sponsorship program and sold two levels of corporate packages. Managed all media and public relations for this regional event on the National Racing Calendar. Rewrote the post-season ticket policies for the Special Events department within the Commissioner's office of Major League Baseball. An action plan was created and a committee of MLB ticket managers was formed to complete the process of policy review. The new policies and procedures became effective in 1999. Participated in Major League Soccer's annual league meetings in 1997. A situation analysis was prepared and submitted that outlined strengths and weaknesses of the league's approach to ticket sales and marketing. Specific recommendations were made in the areas of branding and awareness, ticket products, group sales, ticket software and direct marketing vs. advertising. Nalley Historic Roswell CriteriumManaged and supervised all marketing, sponsorship sales, public relations and volunteer services for this professional bicycle race on the National Racing Calendar. The NHRC has surpassed sponsorship expectations by 30% and generated over 3 million impressions with local and national media coverage. National Association of Professional Baseball Leagues Researched and published a study that identified the best ticket sales programs in Minor League Baseball. All 150 teams participated and a 200-page comprehensive report was produced. This report was made available to all minor league teams as a reference guide. PGA TOURManaged all hospitality programs and sales for THE TOUR Championship, presented by Coca-Cola, surpassing sales goals in 2 of 3 years. The season-ending championship showcases the Top 30 money winners on the PGA TOUR and has a permanent home at East Lake Golf Club in Atlanta, GA. Hospitality programs developed by Peloton Sports are still being used by the Championship today. Provided a wide range of consulting services in 1997 to the 1999 Pan American Games. We recruited, helped select and trained industry professionals for the positions of Ticket Sales Manager and Ticket Distribution Manager. A detailed spectator marketing business plan was written outlining market specific ticket sales and operations strategies. We have consulted in the areas of ticket software selection, timelines, budgeting and forecasting, ticket distribution and fulfillment, venue planning, vendor contracts, special sales and marketing. Billed as the largest multi-sport event ever held in Canada, the Pan Am Games took place in Winnipeg, Manitoba. The People's Princess Charitable Foundation Managed all ticket sales activities for the Washington, DC kick-off exhibition of the "Dresses for Humanity" Tour. Produced by The People's Princess Charitable Foundation, this exhibit featured dresses owned by the late Diana, Princess of Wales. Jack was responsible for a detailed spectator marketing business plan, hiring staff, selecting the ticket system and handling the comprehensive ticket operation at the Ronald Reagan Building. Salt Lake Organizing Committee for the Olympic GamesSupervised media operations for the Olympic News Service group. Media advisories, press conference highlights and athlete interviews were compiled, edited and distributed on a special intranet for media at the Main Media Center and at outdoor venues for the 2002 Winter Olympic Games. Assist with recruitment of a new Director of Ticket Sales for the Pittsburgh Pirates. This major league baseball team plays at Three Rivers Stadium in Pittsburgh, Pennsylvania for the Central Division of the National League. Developed and moderated a ticket sales workshop examining marketing initiatives for St. John's sports programs including men's and women's basketball, soccer and football. Emphasis was placed on creating programs to enhance student and alumni involvement. SPAN USAProvided a full media relations strategy and implemented the plan to aid the Suicide Prevention Advocacy Network, based in Marietta, GA, with the launch of both national and local programs. Sydney Organising Committee for the Olympic Games Provided recommendations for ticket sales upper management and assisted in the ticket software selection process. Also provided detailed information regarding overall ticket sales and operations strategies specific to the Olympic Games environment. Hired by the Texas Rangers to provide ticket sales promotional ideas during September 1997, the month with traditionally the lowest demand due to the start of the football season. A ticket sales goal was determined and achieved due to the promotions suggested. Provided strategic advice for bidding for an Olympic Games ticket project. We helped assess the request for proposal and quantify resources necessary for Ticketeck to manage the initiative. Also helped establish relationships that led to the successful awarding of the project. Uncle Shuck’s Corn Maze and Pumpkin Patch Handled all marketing and public relations for this agri-tainment complex in Dawsonville, Ga, surpassing expectations for revenue generation and media exposure by 24% in the first year. Recognized for outstanding public relations campaign in 2003 and 2004 with a Certificate of Excellence by the Public Relations Society of America, Georgia Chapter. United Parcel ServiceManaged public relations programs for UPS as a Worldwide Partner for the 2000 Sydney Olympic Games – the Olympic Sports Legacy program (national initiative), IOC invitation delivery program in Lausanne, Switezerland and Athlete Training Assistance Program (international initiative). Coordinated strategic media relations program for UPS region offices and international divisions. United States Tennis Association Consulted to recruit a new Ticket Sales Manager for the US Open, produced annually by the United Stated Tennis Association at the Arthur Ashe Stadium in Flushing, New York. WUSAManaged group and season ticket sales initiatives for all eight teams in the league in the inaugural season for the Women’s Unites Soccer Association. Over 50 ticket sales programs were created for the league and individual teams. Participated in the Women's World Cup 99 planning sessions to determine the direction of ticket sales efforts in all available markets. Subsequently, we wrote a plan to distribute tickets to youth in the New York/New Jersey market as part of Women's World Cup's commitment to young people in the world's largest women's-only sports event. In addition, we set up a system for group sales aimed at corporate customers in all markets. World Golf Championships- American Express Championship
World Record Paper Airplane BookProvided photography and media relations support for Ken Blackburn, author of the World Record Paper Airplane Book, during his new world record (indoors, time aloft) at the Georgia Dome in 1998. Continue to provide media relations support as needed. |
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