The Peloton
Peloton Sports is comprised of industry professionals whose experience and creativity with communications and multi-sport management provide a solid team for businesses, events and teams. Peloton Sports provides results for Media and Public Relations, Spectator Marketing and Event Partnerships. The agency has been recognized with 10 Phoenix Awards and Certificates of Excellence from the Public Relations Society of America (Georgia Chapter) for proven strategies and results.
Proud Member of:
- Public Relations Society of America
- Southern Bicycle League
- Bike Alpharetta
- Career Mentor Program for the UNC-Chapel Hill School of Journalism and Mass Communication
JACKIE TYSON
President, Peloton Sports
@sportspr
Jackie founded Peloton Sports, Inc. in 1998. The office is based in Alpharetta, Georgia, just outside Atlanta. Peloton Sports has managed projects for sports and entertainment clients worldwide. For the past 9 years Peloton Sports has specialized in media relations and publicity for professional cycling events across the U.S.. Jackie has also spoken at a number of public relations and sports conferences, including Georgia Bicycle Summit and USA Cycling Race Director and Team Summit. Read Jackie's bio here. (thanks Freewheelin' magazine for featuring Southern Belles of Cycling in December 2011 issue)
The company has been responsible for communications programs for a variety of clients:
- RealCyclist.com Pro Cycling Team
- USTA FLorida
- Project Athena Racing Series
- Tour de Georgia professional cycling event
- Greenville Hospital System USA Cycling Professional Championships
- Tour of Missouri professional cycling event
- ING Georgia Marathon & Half Marathon
- Nalley Historic Roswell Criterium
- Uncle Shuck's Corn Maze and Pumpkin Patch
- Charlie Yates Golf Course at East Lake
- World Golf Championships- American Express Championship
- United Parcel Service (TOP sponsorship, Sydney Olympic Games)
- Golf Flex Technologies
- National Association of Professional Baseball Leagues
- Mizuno USA
For the Tour de Georgia, Jackie served as the Director of Communications for five years. Overall responsibilities for the premier professional bicycle stage race in North America included media relations, public relations, grassroots marketing and management of the website. The event has attracted 2.8 million spectators in six years and generated over $121 million in direct economic impact for the State of Georgia. Publicity programs have generated millions of media impressions across the U.S., including a 420% increase in broadcast impressions from the first year.
Jackie has also handled public relations programs for sponsors at the Atlanta and Sydney Olympic Games, managed media operations projects at outdoor venues during the Salt Lake Olympic Games. She also has vast experience with a major sporting goods manufacturer and three professional baseball teams.
She and her husband have been cycling enthusiasts for many years. Their favorite bicycle rides are in the north Georgia mountains and the French Alps.