The Peloton


Peloton Sports is comprised of industry professionals whose experiences and creativity with communications and multi-sport management provide a solid team. Peloton Sports provides results for Media and Public Relations, Spectator Marketing and Event Partnerships. The agency has been recognized with 10 Phoenix Awards and Certificates of Excellence from the Public Relations Society of America (Georgia Chapter) for proven strategies and results.

Proud Member of:

  • Public Relations Society of America
  • Sorella Cycling
  • Bike Alpharetta
  • Roswell-Alpharetta Mountain Bike Organization
  • Career Mentor Program for the UNC-Chapel Hill Media and Journalism School



Jackie Tyson


Bonyetta Kitts

Media Relations Mgr

Shawn Brett

Project Manager

Lyne Lamoureux

Project Manager

Twitter bird logo @sportsPR  bonyettakittsInBug-30px-TM  InBug-30px-TMshawnbrett  @LyneLTwitter bird logo  







About The Founder:

bball cardstdgjackiework06Jackie founded Peloton Sports, Inc. in 1998. The office is based in Alpharetta, Georgia, just outside Atlanta. Peloton Sports has managed projects for sports and entertainment clients worldwide. For the past 18 years, Peloton Sports has specialized in media relations and publicity for professional cycling events across the U.S. Jackie has also spoken at a number of public relations and sports conferences, including Georgia Bicycle Summit and USA Cycling Race Director and Team Summit. Read Jackie's bio here. (thanks Freewheelin' magazine for featuring Southern Belles of Cycling in December 2011 issue)

She has served as Director of Communications for the Tour de Georgia and Media Relations/Operations Manager for the Larry H. Miller Tour of Utah. Overall responsibilities for the premier professional bicycle stage races include media relations, public relations, grassroots marketing and management of the race week media operations. 

Jackie has also handled public relations programs for sponsors at the Atlanta and Sydney Olympic Games, managed media operations at outdoor venues during the Salt Lake Olympic Games. She has vast experience with a major sporting goods manufacturer and three professional baseball teams. Jackie started in professional baseball, working for four different minor league baseball teams. She was the first woman pictured in a professional baseball card set.



AC  0003 Media Ops Team in Torrey2 sm