Peloton Sports is comprised of industry professionals whose experience and creativity in the fields of international, multi-sport management provide a solid team for businesses, events and teams. Peloton Sports provides results for Spectator Marketing, Event Partnerships, and Strategic Communications Programs.

Proud Members of:

International Ticketing Association (INTIX)
Atlanta Sports Council
Public Relations Society of America – Georgia Chapter
Women in Sport and Events
Career Mentor Program for the UNC-Chapel Hill School of Journalism and Mass Communication

 

JACKIE TYSON
PresidentJackie Tyson
Peloton Sports

Having worked in the sports industry for 20 years, Jackie founded Peloton Sports, Inc. in 1998, with headquarters in Alpharetta, Georgia. Peloton Sports has managed projects for sports and entertainment clients worldwide. Jackie has been responsible for communications and marketing programs for a variety of clients:

  • Charlie Yates Golf Course at East Lake
  • Tour de Georgia
  • Nalley Historic Roswell Criterium
  • Uncle Shuck’s Corn Maze and Pumpkin Patch
  • World Golf Championships- American Express Championship
  • United Parcel Service (TOP sponsorship, Sydney Olympic Games)
  • Golf Flex Technologies
  • USA Cycling Professional Championships
  • Mizuno USA

For the Tour de Georgia, Jackie served as the Director of Communications for three years. Overall responsibilities for the premier professional bicycle stage race in North America included management of the website, print production, media operations and public relations. The event attracted 2.3 million spectators in four years and generated over $121 million in direct economic impact for the State of Georgia. Publicity programs have generated millions of media impressions across the U.S., including a 420% increase in broadcast impressions from the first year. From 2005 to 2006, Peloton Sports helped increase coverage for the Georgia Cancer Coalition, the tour's official beneficiary, by 30% and generated a 40% increase in coverage for the Tour sponsors.

Jackie has also handled public relations programs for sponsors at the Atlanta and Sydney Olympic Games, managed media operations projects at outdoor venues during the Salt Lake Olympic Games. She also has vast experience with a major sporting goods manufacturer and three professional baseball teams, including part ownership of the Class A Kinston Indians of the Carolina League.

She and her husband have been cycling enthusiasts for over 12 years. Their favorite bike rides are in the north Georgia mountains and the French Alps.

Jack and Jackie Tyson
 Jack and Jackie Tyson take a moment to enjoy the mountain top finish of the Tour de Georgia!