Release - Peloton Sports and Tour of Utah
“AMERICA’S TOUGHEST STAGE RACE”
TAPS PELOTON SPORTS FOR PUBLIC RELATIONS
FOR IMMEDIATE RELEASE Contact: Jackie Tyson
President, Peloton Sports
P: 678-362-6228
E: sportspr at pelotonsports.net
ALPHARETTA, Ga. (January 15, 2012) – Peloton Sports, Inc., which provides public relations strategies and communications solutions for sports and entertainment properties, teams/leagues and sponsors, has renewed its contract for a second season with the Larry H. Miller Tour of Utah professional cycling race. Jackie Tyson, the owner of Peloton Sports, will oversee all media relations and media operations activities for the Tour of Utah. This internationally sanctioned event, known as “America’s Toughest Stage RaceTM”, will be held August 7-12, 2012, sanctioned by USA Cycling Inc. and the Union Cycliste Internationale.
Last year, Peloton Sports helped the Tour generate a 78% increase in requests for media credentials for race week and pre-event press conference. And total media coverage for the Tour, including broadcast, online and print, increased 102% from the previous year along, using a comprehensive public relations program.
The Larry H. Miller Tour of Utah enters its eighth year of competition in 2012, showcasing the best cycling talent across 400 miles of scenic and challenging terrain of the western Rocky Mountains. It is now one of the top four stage races for professional cyclists in North America, with sanctioning by the UCI as a 2.1-rated stage race. Peloton Sports will continue to implement a thorough media relations plan and manage content for the race web site and social media platforms.
Peloton Sports Inc. is a woman-owned agency which began in 1998. The company has been recognized by the Georgia Chapter of the Public Relations Society of America with multiple awards for effective and powerful public relations projects, including Phoenix Awards for ING Georgia Marathon & Half Marathon, Tour de Georgia, Uncle Shuck’s Corn Maze and World Golf Championships-American Express Championship. Peloton Sports currently provides consultation and services for 24 Hours of Booty of Atlanta, Medalist Sports, Uncle Shuck’s Corn Maze, and Historic Roswell Criterium. For more information on Peloton Sports, visit www.pelotonsports.net or www.twitter.com/sportspr.
About Peloton- French word peloton is usually associated with a group or bunch of cyclists. The literal definition for peloton is “a group moving forward.”