| The Peloton |
 |
 |
 |
|
Peloton Sports is comprised of industry professionals whose experience and creativity with communications and multi-sport management provide a solid team for businesses, events and teams. Peloton Sports provides results for Media and Public Relations, Spectator Marketing and Event Partnerships. The agency has been recognized with 10 Phoenix Awards and Certificates of Excellence from the Public Relations Society of America (Georgia Chapter) for proven strategies and results. Proud Member of: Women in Sport and Events Career Mentor Program for the UNC-Chapel Hill School of Journalism and Mass Communication The First Tee of Jacksonville Fundraising/PR Committee
JACKIE TYSON Having worked in the sports industry for 22+ years, Jackie founded Peloton Sports, Inc. in 1998, with headquarters in Alpharetta, Georgia. Peloton Sports has managed projects for sports and entertainment clients worldwide. The company has been responsible for communications programs for a variety of clients:
Jackie has also handled public relations programs for sponsors at the Atlanta and Sydney Olympic Games, managed media operations projects at outdoor venues during the Salt Lake Olympic Games. She also has vast experience with a major sporting goods manufacturer and three professional baseball teams. She and her husband have been cycling enthusiasts for many years. Their favorite bicycle rides are in the north Georgia mountains and the French Alps. |
For the Tour de Georgia, Jackie served as the Director of Communications for five years. Overall responsibilities for the premier professional bicycle stage race in North America included media relations, public relations, grassroots marketing and management of the website. The event has attracted 2.8 million spectators in six years and generated over $121 million in direct economic impact for the State of Georgia. Publicity programs have generated millions of media impressions across the U.S., including a 420% increase in broadcast impressions from the first year.