The Peloton


Jack Tyson

Managing Partner

Jack has been managing partner at Peloton Sports, Inc. since it was founded in 1998. He has valuable experience in the sports world, from the New York Yankees and Atlanta Braves to management with international events like the Goodwill Games and various organizing committees for Olympic Games. He specializes in event marketing and ticketing as well as radio frequency identification (RFID) technology and solutions for events and venues.

The office is based in Alpharetta, Georgia, north of Atlanta. Peloton Sports has managed projects for sports and entertainment clients worldwide. For the past 22 years, Peloton Sports has specialized in access management and marketing communications for professional sports events across the U.S. 

Bonyetta Kitts

Media Relations Mgr
LinkedIn – boyettakitts

Bonyetta is the queen of media pitching. She has vast experience in the entertainment world and has worked a variety of sporting events across the U.S.

Lyne Lamoureux

Project Mgr / Social Media Mgr
Twitter – @LyneL

Lyne is a former journalist/photographer turned PR pro. She focuses on publicity efforts for clients using social media channels.

Becky Peterson

Media Relations Mgr/ Operations Specialist
Twitter – @BeckyPeterson

Becky has an extensive background with endurance events as well as B2B franchise-based clients. She is skilled at writing and strategic planning, and not too bad as a triathlete and vocalist.